The assignment: Develop and design a Dynamic visual identity (visual language) based on a visual concept.
My role: Individually I came up with the concept for the visual identity of the imaginary conference. This identity could then be applied dynamically across multiple platforms.
My thoughts: I chose to work with playdough because the conference was going to be about creativity. I had to find a way to make the playdough playful yet not childlike. By combining the playdough typography and the graphic building blocks I created a dynamic identity.
